A feed that mixes everything
Your brand shows up next to unrelated content: entertainment, news, humour, lifestyle... Fashion becomes one piece of content among thousands.
Vootday helps brands get discovered naturally when their pieces are worn, identified and loved by the community.
The problem
Today, people discover brands through Instagram, TikTok or Pinterest. These platforms are powerful for inspiration, but they were never designed to organise fashion discovery. Looks, styles and the pieces people wear get lost in a continuous feed where every post disappears fast.
Your brand shows up next to unrelated content: entertainment, news, humour, lifestyle... Fashion becomes one piece of content among thousands.
Someone can love an outfit without knowing who created it, which pieces it is made of, or where to find them. The inspiration is there, but the path to discovery is lost.
A post lives for a few moments in a feed ruled by the algorithm. Even the best content can disappear quickly.
Social media excels at distributing content. It was not designed to create a new destination for discovering fashion brands.
The opportunity
On Vootday, every outfit posted becomes an entry point to a brand. When a piece is worn, identified and tied to a well-liked look, it gets discovered in a natural context: on a real person, in real use.
Your brand is discovered through outfits, pairings and real-world use, never through an ad.
One piece identified in a well-liked look opens the door to your whole world.
People come here looking for fashion inspiration. Your brand answers exactly that intent.
Trends & community
Swipes and rankings surface the outfits the community loves most. A brand gains visibility through its own presence, but above all through the people wearing its pieces.
Your pieces are seen every single day. The more the community wears your clothes, the more your silhouettes come back into the duels and the more visibility your brand gains.
If the community loves your outfits, they climb to the top of the daily, weekly and monthly rankings. That is meaningful visibility for your brand.
Your presence
Vootday's current focus is deliberately on users: they post, like, swipe, follow and keep the trends alive. That is exactly what creates value for your brand.
Your customers, ambassadors and creators: anyone wearing your pieces makes you visible.
Post your outfits, showcase your pieces, your inspirations, your drops and your signature silhouettes.
You don't need to produce content every day to stay visible. Every member of your community wearing your pieces already contributes to your presence.
Ambassador Brands
The first brands present on Vootday will benefit from heightened visibility during the app launch and will take a direct part in building the ecosystem.
By joining Ambassador Brands, you get:
We are currently selecting the first independent brands that will be featured at the launch of Vootday.
Get in touch